Why Attend

Social media has been hailed as one of the most powerful Public Relations (PR) platforms in recent years. In this social media strategy training course we will show you how to improve your PR, improve your profitability and ensure an enviable long term competitive position within your industry. If you are interested in any, or all, of these, then this course is for you.

Course Methodology

This training course is designed to be interactive and participatory. To maximize its effectiveness, the course relies on the use of video clips, individual and team exercises, and case studies and scenarios. Moreover, the course uses a mix of interactive techniques, such as brief presentations by the consultant and the participants.

Course Objectives

By the end of the course, participants will be able to:

  • Employ social media effectively to develop leads and better PR
  • Explain how to publish content people want to read and search engines reward with high rankings
  • Defend the idea of migrating from individual PR activities to online PR
  • Monitor the web for buzz and communication affecting their brand
  • Use tools like blogs and social networking to enhance their online presence
  • Recognize how to gain followers on Twitter, Facebook and LinkedIn and instantly communicate with current and potential customers
  • Demonstrate how to listen to customers using social media channels while saving time on emails and phone calls to reach more people via social networking.
  • Create online leadership for their organization by following a step by step approach for building an online PR strategy.

Target Audience

PR professionals at a beginner or intermediate level, account representatives, associates, territory managers, business owners, strategists, executives and marketers who are involved in interactive PR strategies and would like to gain a practical understanding of the latest techniques and tools available to leverage social media for public relations success.

Target Competencies

  • Verbal and non-verbal communication
  • Building rapport
  • Data analysis
  • Customer orientation
  • Influencing others
  • Inspiring and persuading others
  • Inspiring and persuading others
  • Assertiveness


This is a hands-on training course using laptops, please come along with yours for duration of the training.


3 Days

Course Outline

o The rules of web marketing and Public Relations
o The convergence of marketing and PR on the web
o Content writing that drives action
o Using social media to learn about your audience
o Targeting audiences more effectively
o Finding new customers and expanding your audience
o Management challenges
o Content rich web sites and online media rooms
o Online news releases reaching the media and developing leads
o Blogging for business and marketing
o Search engine and viral marketing
o The power of Search Engine Optimization (SEO) in beating your competitors
o Hands-on practice: creating blogs
o The benefits for your brand
o Leveraging social media to engage customers and build your brand
o A hands-on and practical approach to Twitter, Facebook and LinkedIn
o Social selling on social networks
o Tweeting your way to success
o Tools to engage customers and ignite your business
o Engaging your customers and the public on LinkedIn
o Facebook marketing techniques
o Integrating of all networks to achieve viral effects
o Getting people to know, trust and like you online
o Social selling importance in B2B sales
o Increasing website traffic and searching ranking using social media
o Keys to success in web-space