In simplistic terms, “digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time”. This course gives the participants richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. Participants will have individual laptops for immediate practice and implementation of learned concepts. Hands-on application will be a vital advantage for participants attending the course.
The course is action and deliverable oriented. It includes short presentations by the instructor and the participants relevant to particular topics and completing own digital marketing plan using the participant workbook and the supplied laptops.
By the end of the course, participants will be able to:
- Evaluate the use of digital platforms in formulating a solid market strategy and identify appropriate business applications of each.
- Recognize opportunities for using Search Engine Optimization (SEO) to provide value to your company and benefits to your customers.
- Set up Google AdWords campaigns to enhance your organization’s engagement with customers and increase your organization’s overall market share through social media marketing.
- Apply the concepts of Google Analytics to investigate marketing channels and learn how to leverage them.
- Launch a full digital marketing campaign to enhance the interface with customers, generate sales leads, and create brand awareness.
The course is designed for marketing and communications professionals who wish to gain a greater understanding of digital marketing, social media, and the latest trends in marketing management. It is also beneficial for experienced managers responsible for developing and implementing marketing programs for their organizations. Individuals who aspire to marketing and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend.
- On-line marketing
- Digital marketing plan
- Social media scheduling
- Generating sales leads
- Social media campaigns
- High impact websites
- Google Analytics
o B2B and B2C most ideal platforms:
o Auditing your website
o The seven step digital marketing plan
o Organizing your digital marketing calendar
o 21 SEO Tips that digital marketers need to know
o Finding and selecting the right Keywords
o Campaign Setup procedure
o Organizing Ad Groups
o Optimizing Landing Pages
o Bid Management
o Analytics – Measure and fine-tune
o Taking decisions based on Analytics Reporting
o Defining Business Goals and Objectives
o Measuring Tools and Methods
o Measuring your Site’s ROI
o Introduction to Goal Conversion – Tracking the Conversions
o Tracking Social Media Traffic – Advanced Segmentation
o Tracking Phone Calls with Google Analytics
o Integrating your Google AdWords campaigns into Google Analytics
o Social Media Marketing Strategy
Setting up Social Media Goals
Find out where your targeted people connect
Popular Social Media Networks
Facebook Graph Search – SEO for Facebook
Knowing your Audience
Setting up Facebook Ads for your targeted demographics / their interests
Setting up LinkedIn Ads for your targeted industry / prospects
Google Alerts – Monitoring your brands, competitions, and industry trends using
Hashtags – Best Practices & Tools
Inbound Marketing – Overview and Methodology
Self-hosted Blogging – Tips & Tools
Ideas for Content Marketing
Implementing Social Media/Engaging your Audience
Tips to write social media updates
Automating Social Media updates using Buffer
Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
Scheduling your social media updates
Social Media Plugins to be incorporated with your website
Using Google Analytics to track performance
Bounce Rate, Time Spent on Site and Conversions!
Tracking Offline Conversions